Jan 7, 2021Procurement and the Intersection of Digital, Data, Measurement and Value: Part 2A Roundtable Recap The Stagwell Group and ForwardPMX continued a conversation on this important topic with a second virtual roundtable in early December. The roundtable, which was hosted by Alexis Williams, EVP of Marketing at The Stagwell Group and Supriya Dev-Purkaystha, Commercial Director at ForwardPMX, was designed to be 100% interactive, and participants…Marketing Procurement4 min readMarketing Procurement4 min read
Dec 14, 2020Roundtable Recap: Digital Customer AcquisitionLast month, the Stagwell Group hosted its fourth virtual roundtable of the fall, discussing strategies and tactics for cutting through the noise and reaching new customers online. The conversation convened leaders who provided valuable perspective on both B2B and B2C marketing and what they can learn from each other. “Beyond…Customer Engagement4 min readCustomer Engagement4 min read
Dec 4, 2020Q&A with Erica Swerdlow, CEO, Wye CommunicationsAs part of our Back to the Future webinar series, the Stagwell Group is hosting a series of monthly webinars, roundtables, and written analysis aimed at connecting leaders in the marketing industry for transformational discussions about what is happening across the business ecosystem. This December, Alexis Williams, EVP of Marketing…Marketing Strategies5 min readMarketing Strategies5 min read
Nov 19, 2020Q&A with Dan Gardner, CEO and Founder, Code and TheoryAs part of our Back to the Future webinar series, the Stagwell Group is hosting a series of monthly webinars, roundtables, and written analysis aimed at connecting leaders in the marketing industry for transformational discussions about what is happening across the business ecosystem. Following our November events that focused on…Digital Transformation4 min readDigital Transformation4 min read
Nov 19, 2020Supporting a CEO’s (Gender) Transitionthis piece was authored by Erica Swerdlow, CEO of WYE Communications “Business insurance is the most boring industry there is,” Wynne Nowland, CEO of Bradley & Parker, told Wyecomm at our first in-person meeting. “Nobody wants to write about business insurance, though I may have a story that would bring…Insurance Companies3 min readInsurance Companies3 min read
Nov 17, 2020Small Stories, Big Impact: How Hyperlocal Drives GrowthA Roundtable Recap from The Stagwell Group Last week, the Stagwell Group and Targeted Victory hosted a networking and best practices conversation focused on hyperlocal marketing and its role in storytelling and brand-building. The discussion, “Small Stories, Big Impact: How Hyperlocal Drives Growth,” was hosted by Ray Day, Vice Chairman…Communication3 min readCommunication3 min read
Nov 4, 2020Procurement and the Intersection of Digital, Data, Measurement and ValueA Roundtable Recap In October, Stagwell Group and ForwardPMX hosted a virtual roundtable to bring together procurement leaders from around the globe to talk about the current landscape. The discussion, “Breaking Down the Silos: Procurement and the Intersection of Digital, Data, Measurement and Value,” hosted by Supriya Dev-Purkaystha and Alexis Williams covered a…Procurement4 min readProcurement4 min read
Oct 9, 2020Acceleration not Transformation: Unpacking the Trends of Global Digital MarketingAs part of our Back to the Future webinar series, the Stagwell Group is hosting a series of monthly webinars, roundtables, and written analysis aimed at connecting leaders in the marketing industry for transformational discussions about what is happening across the business ecosystem. Following our first webinar and roundtable of…Digital Marketing5 min readDigital Marketing5 min read
Oct 1, 2020Roundtable Recap: Telling a Cohesive Global StoryIn September, The Stagwell Group held the first in a series of virtual roundtable discussions, bringing together industry leaders to share their unique perspectives on changing global consumption trends, the challenge of global marketing operations, and how brands have adapted. The roundtable, “Telling a Cohesive Global Story,” hosted by Anas…Global Marketing3 min readGlobal Marketing3 min read
Sep 3, 2020How Research Simplifies the ComplexCOVID has complicated life in a million ways, but it’s also simplified it — and as Steve Jobs, the master of simplicity said, “simple can be harder than complex”. We explore how marketers are navigating this simpler yet difficult moment with a data-driven approach. For seasoned marketers, a diverse mix…Digital Marketing5 min readDigital Marketing5 min read
